At Bea Lume (operated by ULTIMUS LLC, TIN: 3103415741), the protection and confidentiality of your personal information is very important to us. This Privacy Policy reflects how the information we collect when you register on our site, place an order, and use other services is used, protected, and what rights you have regarding these services.

By using our website (www.bealume.store) and placing an order, you agree to the collection and use of your personal information as described in this Privacy Policy.

When you use our online services, we collect various personal information from you. You voluntarily provide this information to enable us to offer a better service. This information includes:

• Your Personal Information: Name, surname, address, phone number, email address, date of birth.
• Payment Information: Credit/debit card details and payment information. Please note that this information is only processed by our trusted payment providers and is never stored on our servers.
• Order Information: Products purchased, order history, shipping address and delivery preferences.
• Contact Information: Information you provide when contacting our customer support team.
• Technical Information: Information automatically collected when you visit our site, such as your IP address, browser type, device operating system, language used, the pages you visit on the site, and the time spent on the site.
• Cookies: We use cookies to collect information related to your visit when using our website. For more detailed information, please refer to our Cookies section below.

We use the personal information we collect to provide you with better and more efficient service. This includes:

• Order Processing and Delivery: We process your product or service orders and use your contact and shipping information for delivery purposes through our fulfillment partners in China, Poland and the USA.
• Customer Support: We contact you to respond to any inquiries, complaints, or suggestions you may have at care@bealume.store.
• Payments: We process your payments through our certified payment processors and communicate with relevant payment services on your behalf.
• Account Security: We use your information to ensure the security of your account and to detect any violations or suspicious activity related to your account.
• Improvement and Analytics: We use your data to improve the functionality of our website, enhance the user experience, and collect analytical data to better understand how customers use our store.
• Marketing and Advertising: We use your contact information to inform you about new products, services, special discounts, promotions, and offers. This is only done with your prior consent. You may opt out at any time.

Your personal information may be shared with third parties only in the following exceptional cases:

• Service Providers: We share your information with payment providers, logistics and fulfillment companies, customer support tools, or other business partners solely for the purpose of providing our services to you.
• Legal Obligations: We may disclose your personal information if required by legal demands or legal processes, such as a court order or government agency request from the Republic of Azerbaijan or any jurisdiction applicable to your location.
• Business Changes: If our company sells its ownership rights or operations to another party, or merges with another entity, your information may be transferred to and used by the new owners in accordance with this Privacy Policy.

Our partners and service providers may, in some cases — especially in international operations — transfer data to other countries. Bea Lume operates globally with fulfillment centers in China, Poland and the United States, meaning your order and shipping data may be processed in these countries.

In such cases, necessary measures will be taken to protect your information in accordance with applicable data protection laws, including the laws of the Republic of Azerbaijan and, where applicable, the General Data Protection Regulation (GDPR) of the European Union.

By using our website and placing an order, you consent to the international transfer of your data as described in this section.

To ensure the security of your personal information, we take appropriate technical and organizational measures. These include:

• SSL encryption on all pages of our website
• Secure, encrypted payment processing — we never store card details on our servers
• Limited access to personal data — only authorized personnel can access your information
• Regular security reviews of our systems and processes

We retain your personal data only for as long as necessary for legal requirements or business purposes. The retention period of your data may vary depending on its use:

• Order data: Retained for 3 years from the date of purchase for accounting and legal compliance purposes.
• Customer support communications: Retained for 2 years.
• Marketing preferences: Retained until you unsubscribe or request deletion.
• Technical and analytics data: Retained for 12 months.

If there are legal matters, disputes or regulatory requests, your data may be stored for a longer period as required by applicable law.

You have the following rights regarding your personal data. To exercise any of these rights, please contact us at care@bealume.store:

We use cookies on our site to improve the user experience and increase functionality. Cookies are small files placed on your device that track users’ actions on the site and store information about your preferences and browsing behavior.

We use the following types of cookies:

• Essential Cookies: Required for the website to function properly — including shopping cart, checkout and login functionality.
• Analytics Cookies: Help us understand how visitors use our site so we can improve it (e.g. Google Analytics).
• Marketing Cookies: Used to show you relevant advertisements on other platforms based on your browsing behavior (e.g. Facebook Pixel, TikTok Pixel).
• Preference Cookies: Remember your language and currency preferences for future visits.

You can control and manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or for other operational reasons. Any changes will be reflected on this page with an updated “Last updated” date at the top.

Changes will be applied from the moment they become effective. We encourage you to check this page regularly to stay informed about how we are protecting your personal information.

If you have any questions, concerns or requests regarding this Privacy Policy or the way we handle your personal data, please do not hesitate to reach out to us. We take all privacy matters seriously and will respond promptly.